Chipper Cash’s official Rwanda launch marked a strategic expansion into one of East Africa’s most promising digital economies. Rwanda’s rapid digital adoption, strong financial infrastructure, and progressive regulatory environment make it an attractive market for fintech innovation—an ideal foundation for Chipper Cash to bolster its regional presence. The launch event, held during the Kigali Fintech Summit 2023, brought together global delegates, cultural performers, and a headline drone light show to introduce the brand in a bold, culturally grounded way.

As the co-lead producer, I oversaw the end-to-end development of this event, working closely with cross-continental teams across Rwanda, Singapore, Brazil, and France. My role spanned production planning, and operational execution — from shaping the event’s Rwandan-inspired visual identity to coordinating event planners, photographers and vendors. I also led all marketing deliverables, including the promo video, digital billboards, radio segments, and social ads, while serving as the main communication bridge with the Chipper Cash team. This involved aligning creative decisions, managing timelines, and ensuring that every on-ground and digital touchpoint came together seamlessly for a unified, impactful launch.

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